Fudo 8

Fudo 8 is an apparel project that focuses on creating functional casual wear. The brand ethic is to keep going. To weather the storm.

The idea is to create garments that provide the comfort and confidence to weather any occasion, in any environment.

The Japanese characters (kanji) that formulate a part of the brand identity read, ‘Fudo’. There are two characters, Fu and Do. The upper, Fu can simply be translated to ‘Not’ And the lower, Do, simply ‘Move’ However, there is a more profound and spiritual meaning to these characters both singularly and combined.

Fudo – Immovable

The mission is to create a clothing label of ‘substance’

Follow the journey..